Food styling requires love and passion for not only food but for art as well. Food styling also includes changing the packaging of any food item which makes it more attractive which in turn increases the sale of that particular product. A person who opts food styling has to make sure that the brand for which he or she is working is boosted in such a manner that the product becomes interesting for the public and food styling also requires an expert in cooking.
What is Food Styling all about?
Styling of food is an inspirational task and the more authentic the food is the better the dish becomes after adding artwork to it. The authenticity of the food is generally derived by the regional ingredients available in that particular area. The process of food styling varies from one brand to another and also varies from one dish to another. The styling done for any food depends wholly on the brand. The food which is to be styled should be freshly made, cooked properly and should also be enhanced by the way it is plated and garnished, also the backdrops used or the utensils used should be like a cherry on the cake. The backdrops and the crockery used in the food styling should always compliment the dish used for styling which adds an extra flavour.
Tips to style your food in a better way
There are many tips and tricks used for making the food styling look more enhanced and attractive. For example, the wax is used for coating the glasses which resembles that the drink inside the glass is very cold or is chilled. Ice Cream cannot be used for food styling as the same will not stay as it is for a longer time so sugar is used in place of ice cream just to give the effect. In order to give an effect that the food served is very hot the smoke of a cigarette is used which makes it more prominent. Brushing of oil is also used in order to give the dish or food a shine which makes the look of the food shinier and attractive which is very eye-pleasing.
For food photography, the background or the backdrops used is generally made blurry which makes food main focus which in turn makes the food more attractive. Food photography is generally and easily carried out in proper hotels where there is a separate team of chefs present for making a particular food and then garnishing it, plating it and using proper crockery and cutlery which makes the food more presentable and attractive which is probably the best for photography.
Why is it important?
Food styling is something which is currently in vogue in India while on the other hand there are many fewer people who know exactly what food styling is or knows how to do it. It requires perfect knowledge about the various cuisines and food dishes that are available according to a particular place. The correct cutlery or the crockery that goes well with a particular dish. The lenses to be used for food photography, various techniques that are used for snapping food etc.
Food styling is a time taking and expensive task. A person would require investment and good 4 to 5 years of time in order to flourish in the world of food. A person would also require good public relations as it will help in excelling in the food industry, good knowledge about the food industry, being updated with the new dishes and innovations coming in the industry daily. The process is very slow and one has to be very patient in order to go through the entire process.